• The essence of my philosophy centers around authenticity, personal transformation, and creative expression. I believe that every individual carries a unique story waiting to be uncovered, refined, and expressed. My approach combines elements of deep self-awareness, deliberate living, and meaningful connection, where the goal is to align one’s inner journey with outward action.

    At its core, my philosophy emphasizes:

    • Authenticity: Living and creating in a way that reflects one’s true essence, stripping away the superficial to reveal something deeper and more meaningful.

    • Personal Growth: Seeing life as a continual process of shedding old layers, facing discomfort, and transforming challenges into opportunities for growth and self-discovery.

    • Creative Expression: Using creativity—whether through design, storytelling, or writing—as a way to shape and share one’s unique perspective with the world, helping others feel more connected and inspired by their own journey.

    My philosophy encourages a life of intentionality, where the journey itself is as important as the outcome, and where each step brings you closer to living in harmony with your true nature.

    1. A creative or entrepreneur who is struggling to align their personal values with their business or creative endeavors. They want their work to reflect who they truly are and make a meaningful impact on the world, but they aren’t sure how to craft a clear narrative or strategy to achieve that.

    2. A seeker of self-discovery who craves a deeper connection with themselves and others. They are willing to explore their past, confront their fears, and embrace personal growth to uncover their true potential. They value the importance of authenticity and want to live a life that feels aligned with their core essence.

    3. An individual in transition, whether they are changing careers, embarking on a new creative journey, or simply looking for more clarity and direction. They are open to being guided through a transformative process that integrates self-awareness, creative expression, and personal empowerment.

    4. Someone who values creativity and storytelling as tools for personal growth. They appreciate the power of words and visuals to shape their identity and are eager to explore their story, whether it’s for personal fulfillment, business, or creative projects.

    1. With over 15 years of professional experience, the key highlights of my background are outlined on my LinkedIn page.

    2. Creative Consulting and Design Expertise:
      I have a strong background in crafting narratives, visual storytelling, and design strategy. With over 15 years of experience in design, digital marketing, and content strategy, I help clients build authentic identities that align with their vision. I’ve managed 100+ creative projects from concept to completion, and have developed responsive websites, branding materials, and digital solutions that have significantly increased engagement and visibility.

    3. Mentoring and Coaching Experience:

      I’ve mentored entrepreneurs through various platforms like Futurpreneur Canada and The Forum (Female Entrepreneurs Canada), guiding individuals who seek personal and professional growth. While I’m not a certified coach, I have a track record of helping clients discover their authentic selves, guiding them through their personal and professional journeys.

    4. Writing and Storytelling:

      As a content marketing specialist, I’ve written over 100 technical content pieces (blogs, case studies, brochures), which have tripled web engagement time and doubled web traffic for my clients. My writing is deeply rooted in storytelling as a tool for transformation, helping clients communicate their unique stories in ways that deeply connect with their audiences.

    5. Experience in Personal Transformation:

      My own journey of self-discovery has been one of the most valuable qualifications I bring. I’ve navigated identity crises, embraced creative challenges, and worked to align myself with my own North Star. These experiences have given me deep empathy and insight into the process of transformation, allowing me to guide others on their own paths with authenticity and care.

  • A detailed description of my approach can be found here.

    My deeply personal approach combines creative consulting, storytelling, and personal growth to guide individuals and brands in aligning their inner journey with their outward expression. Drawing from my methodology in “Crafting Authenticity,” I help clients navigate the process of uncovering their core values, reshaping their identity, and expressing it meaningfully.

    I focus on four key steps:

    1. Self-awareness: We begin by examining the current story you tell about yourself, understanding where you stand in the present.

    2. Visioning the Future: Together, we craft a vision of the future you want to inhabit, ensuring your aspirations align with your true self.

    3. Reflecting on the Past: We delve into your past to uncover the values, beliefs, and experiences that have shaped you, and use these insights to inform your present and future.

    4. Aligning Action with Identity: Finally, I help you integrate these reflections into your narrative and actions, ensuring that your personal or professional story resonates authentically and aligns with your desired path.

    This approach is holistic, focusing on both internal transformation and external expression, helping clients build authentic identities and narratives that deeply reflect who they truly are. Through creative strategy, storytelling, and self-discovery, we craft stories that not only inspire but also connect on a meaningful level.

  • I work with a sliding pricing scale that is determined by your ability to pay. I don’t let money get in the way if we were meant to work together. I am happy for clients to pay in instalments if that suits them better.

    1. Creative Consulting (Design, Content Strategy, Visual Storytelling):

      Pricing can vary based on the scope of the project, including the amount of strategy involved, and whether the deliverables are more content or design-heavy. On average, I charge anywhere from $2,000 to $10,000+ per project depending on the length and complexity.

      I might also offer a retainer package for ongoing work (e.g., monthly strategy and content support) starting from $1,500 per month for smaller businesses and scaling up depending on client size and needs.

    2. Writing & Storytelling:

      For creating personal stories, brand narratives, or other forms of writing, packages can range from $1,500 to $5,000 depending on the length of the project, the number of revisions, and the creative input required.

      A more complex narrative that includes visual storytelling and custom content could elevate this into the $5,000 to $8,000+ range.

    3. Coaching for Creativity and Growth:

      Based on executive and leadership coaching models, individual coaching sessions could range between $150 and $350 per session, depending on the intensity and expertise you bring to the table.

      I offer package deals of 3 to 6-month engagements that includes personalized coaching, ongoing feedback, and access to additional resources starting from $3,000 to $10,000 depending on the level of support.